University of Nevada Cooperative Extension: Lincoln County

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Nevada Today December 31, 2020

REYNA and JUAN

 

Weekly online town halls and webinars for small businesses resume next week

Extension offering information on new relief funds, taxes and marketing

 

RENO, Nev. – As the new year kicks off and another COVID-19 stimulus package has been passed, University of Nevada, Reno Extension will offer free online town halls and webinars next week and the following week to provide small-businesses owners with details on the stimulus package, as well as guidance on marketing and taxes. Discussion on the new stimulus package will include improvements to the Small Business Administration’s Paycheck Protection Program, as well as emergency enhancements being made to related lending programs.

 

“With COVID-19 still surging, accessing the new relief funds and knowing the changes and improvements made to existing assistance programs are essential for the survival of our small businesses,” said Buddy Borden, economic development specialist with Extension’s Business Development Program. “But, with the vaccines rolling out, we also want our small businesses to keep looking ahead and to make sure they are on top of their marketing and taxes, two pillars of business that will help their businesses prosper long after we get through COVID.”

 

The town halls begin with a presentation on a given topic or topics, and then participants network with one another and drive the discussion. The webinars provide more detailed information on specific topics to help entrepreneurs and businesses plan strategically, adapt and succeed. All sessions are free and run about an hour.

 

Next week’s town hall and webinar will focus on the new stimulus package and taxes, and will be for English speakers. The following week’s sessions will focus on the new stimulus package and marketing, and will be for Spanish speakers. Later in the month, there will be sessions on taxes for Spanish speakers and sessions on marketing for English speakers. Details on sessions for the next two weeks are as follows.

 

The Jan. 6 and Jan. 8 sessions are for English speakers:

  • The town hall, “Nuts and Bolts of the New Stimulus Package and Getting Organized for Tax Season,” is Wednesday, Jan. 6, at 9 a.m. Panelists include:
    • From the Small Business Administration – Saul Ramos, deputy director
    • From Extension – Reyna Mendez and Juan Salas, business development instructors; and Mike Bindrup, research associate
  • The webinar, “Taxes and My Business,” is Friday, Jan. 8, at 9 a.m. Salas will discuss:
    • Tax formulas and the importance of estimation
    • The three main taxes related to business income and profits
    • Taxes related to employees at the federal and state level
    • Identifying compliance dates and documentation

 

The Jan. 13 and Jan. 15 sessions are for Spanish speakers:

  • The town hall, “Nuts and Bolts of the New Stimulus Package and Marketing in 2021” is Wednesday, Jan. 13, at 9 a.m. Panelists include:
    • From the Small Business Administration – Alfredo Cedeño, outreach/marketing specialist
    • From Extension – Mendez, Salas and Bindrup
  • The webinar, “Digital Marketing: Basic Concepts,” will be held Friday, Jan. 15, at 9 a.m. for Spanish speakers is Friday, Jan. 8, at 9 a.m. Mendez will discuss:
    • The importance of digital marketing in business
    • The three principals of social media: traffic, conversion and retention
    • Identifying good and bad social media campaigns
    • Creating a weekly play for social media

To register:

 

Extension has been offering a series of online town halls and webinars for small businesses, “Coping With COVID-19,” since April 2020. For more information, go to the Extension Business Development Program website at extension.unr.edu/busdev. There are also other resources at the website to assist businesses during the COVID-19 crisis. For more information, email Borden at bordenb@unr.edu.

– @UNRExtension –

 

Photo Cutline: Reyna Mendez and Juan Salas, business development instructors with University of Nevada, Reno Extension, will lead the online webinars Jan. 6 and Jan. 8.

 

Extension is a unit of the University of Nevada, Reno’s College of Agriculture, Biotechnology & Natural Resources engaged in Nevada communities, presenting research-based knowledge to address critical community needs. It is a county-state-federal partnership providing practical education to people, businesses and communities. For more information on its programs, visit extension.unr.edu.

 

The University of Nevada, Reno, is a public research university that is committed to the promise of a future powered by knowledge. Nevada’s land-grant university founded in 1874, the University serves 21,000 students. The University is a comprehensive, doctoral university, classified as an R1 institution with very high research activity by the Carnegie Classification of Institutions of Higher Education. Additionally, it has attained the prestigious “Carnegie Engaged” classification, reflecting its student and institutional impact on civic engagement and service, fostered by extensive community and statewide collaborations. More than $800 million in advanced labs, residence halls and facilities has been invested on campus since 2009. It is home to the University of Nevada, Reno School of Medicine and Wolf Pack Athletics, maintains a statewide outreach mission and presence through programs such as the University of Nevada, Reno Extension, Nevada Bureau of Mines and Geology, Small Business Development Center, Nevada Seismological Laboratory, and is part of the Nevada System of Higher Education. Through a commitment to world-improving research, student success and outreach benefiting the communities and businesses of Nevada, the University has impact across the state and around the world. For more information, visit www.unr.edu.

 

Contact: Claudene Wharton
Senior Marketing & Communications Specialist
College of Agriculture, Biotechnology & Natural Resources
University of Nevada, Reno / MS 0405
Reno, Nevada 89557-0404

775-784-7072
whartonc@unr.edu
unr.edu/cabnr